Do you want to quickly increase the follower count on your Instagram profile or give an instant boost to an engagement rate? A popular method to gain new followers is to host Instagram giveaways. This method has gained lots of popularity, and as a result, some people... Everyone talks about how content is king, but everyone is wrong. Content isn’t king — only really engaging content is. So, you keep putting out great Instagram content like a never-stopping machine. You’re always looking for new ideas to make your... Long gone are the times when Instagram was a platform for teenagers to publish images with pseudo-vintage filters. Businesses, especially small and creative companies, should definitely take Instagram into consideration when deciding where to spend their time and... Since I spend so much time online, I can’t help by notice that a lot of business owners, and especially those who are just starting out in the digital space, assume that Instagram, and any social media for that matter, is free. I might ruffle some feathers with... Instagram keeps changing and updating the algorithm, as well as, rolling out new features and details. How can a busy business owner stay ahead of this game, you ask? I say, it is not that difficult, because independently of the algorithm changes, some fundamental... Remember the times when Instagram was a new innocent platform for sharing images of lattes, sneakers, and selfies? While the overall quality of content wasn’t that amazing at first, it was designed to do one thing: to instantly share little snapshots of our day. This... Even though everyone recognizes the need for their creative business to be present on Instagram, it seems that for a lot of business owners this platform is more of an afterthought that an actual effective marketing channels that drives exposure and sales. However, I... While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their existing customers. Contrary to a... It’s an undeniable fact that hashtags play an important role on Instagram; those words that follow a pound sign carry an essential message out into the world about your content and ideas. So, how do you leverage one of the most effective ways to get your posts... Let me start this post by asking you a question: do you respond to comments on your Instagram posts? It seems that a lot of accounts, especially business account, ignore the comments under their own posts. I get it. The rise of Instagram bots and spam accounts makes... 
