Why and How to Market Small Business on Instagram

Long gone are the times when Instagram was a platform for teenagers to publish images with pseudo-vintage filters. Businesses, especially small and creative companies, should definitely take Instagram into consideration when deciding where to spend their time and...

How To Improve The Quality Of Your Live Streams

Facebook Live, Instagram Live… the (digital) world is definitely moving towards live broadcasting. It really comes as no surprise, because this medium is interactive, ephemeral, and authentic. People are craving to be in the know as events unfold, get an insider pass...

How to Review and Improve Facebook Ads Performance

By now, a lot of small business owners played around with Facebook ads. Some love it, some hate it, but a vast majority of them is left wondering how their paid promotion performed. All of the data on Facebook ad performance is available. All the technical terms are...

Overlooked Facebook Business Page Tips That Skyrocket Engagement

Facebook continues to suppress the reach of posts from Business pages; this is a widely-known trend. What can you do to address it? Well, you can delete your Business Page and see no business from this platform whatsoever, you can bang your head against the wall (not...

25 Social Media Management Tools to Have in Your Creative Business

Social media marketing is about crafting engaging messages, curating relevant content, responding to questions and comments, listening to online conversations to identify opportunities, analyzing efforts, and repeating day in and day out. Are you sweaty from just...

How to Create Instagram Ads that Convert

Why only advertise on Facebook if you now can take advantage of Instagram capabilities as well? Marketers witnessed the power of Instagram for years, so when advertising features finally rolled out, they were very welcome. So how do you create Instagram ads using...

How to Create Facebook Ads in Power Editor

I have covered the basics of Facebook Ads Manager, and now you feel very confident after giving it a few tries. You are ready to create ads in Facebook Power Editor! You know everything about the features like custom and lookalike audiences, and conversion pixels, yet...

How to Craft a Strong Instagram Branding

Do you stumble upon simply gorgeous Instagram handles that seem to have figured it all out? Their images are crisp, they all have that authentic brand feeling to them, and on top of that all (like it wasn’t enough of a hit to your ego!) they have mastered Instagram...

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