Facebook Live, Instagram Live… the (digital) world is definitely moving towards live broadcasting. It really comes as no surprise, because this medium is interactive, ephemeral, and authentic. People are craving to be in the know as events unfold, get an insider pass...
At the rise of social media marketing, the page likes count was all the hype. Obviously, the better the product, or the popular the person is, the more followers they’d get. It all makes sense on the basic level. Yet, these days the hype has shifted from likes...
By now, a lot of small business owners played around with Facebook ads. Some love it, some hate it, but a vast majority of them is left wondering how their paid promotion performed. All of the data on Facebook ad performance is available. All the technical terms are...
Facebook continues to suppress the reach of posts from Business pages; this is a widely-known trend. What can you do to address it? Well, you can delete your Business Page and see no business from this platform whatsoever, you can bang your head against the wall (not...
Social media marketing is about crafting engaging messages, curating relevant content, responding to questions and comments, listening to online conversations to identify opportunities, analyzing efforts, and repeating day in and day out. Are you sweaty from just...
I have covered the basics of Facebook Ads Manager, and now you feel very confident after giving it a few tries. You are ready to create ads in Facebook Power Editor! You know everything about the features like custom and lookalike audiences, and conversion pixels, yet...
