Facebook continues to suppress the reach of posts from Business pages; this is a widely-known trend. What can you do to address it? Well, you can delete your Business Page and see no business from this platform whatsoever, you can bang your head against the wall (not very productive and effective tactic here), but luckily for you, I have compiled a list of Facebook Business page tips that just might make a huge difference for your engagement rates.
Best of all, these seemingly unimportant details often get overlooked; yet, they are powerful enough to improve organic engagement rates, which will put you ahead of the Facebook marketing game.
In fact, now is the time to take advantage of all the tools Facebook presents in order to stay relevant.
The little “Call-To-Action” button next to the “Like” button on Business Pages may seem small but it packs a huge punch. Don’t overlook the importance of this button as it appears relatively prominently on a Page. This is one of the easiest, yet powerful ways to improve Facebook business page and its effectiveness in driving conversions. You have the choice of a few calls to action and can change it as many times as you’d like. So, you can drive traffic to the website, encourage sign-ups, or increase video views.
When someone lands on your page for the first time and chooses to like your page, they’re very likely to want to learn more about you and your business, so providing them with that information with an ease of clicking a button is a no-brainer. Or, say they’ve followed you for a while and know what you’re about; encouraging them to sign up for your newsletter has a high chance of conversion.
Once people land on your Facebook Business page, the first thing they will see is your cover photo. It goes without saying that you have to ensure a pleasurable experience. Make sure your cover photo has the correct dimensions and high-resolution, is visually-pleasing, and representative of your brand.
What a lot of people forget is that the cover image is as clickable as any other image. When the pop-up photo window opens, you have the ability to add the description to cover photo. Use it to your advantage! Tell a little story of your company in a few sentences and add a link to your website, so they can get to know you better.
Try switching out cover photos relatively often with seasonal focus or specials. Include a link specific to that information. So, say you’re launching a new product, running a seasonal special, or host an event –include a relevant link where people could go to find out more or sign up for updates. This is a great way to ensure that your most important announcement doesn’t get lost under tons of new updates and is the first thing people will see when visiting your page. How ingenious is this?
Tell a little story of your company in a few sentences and add a link to your website, so they can get to know you better.
Cross-promote on Other Networks
If growing your Facebook fan base is one of your priorities, don’t hesitate to promote your page on other platforms. Insert the link in your Twitter or Instagram bio or include it in your thank-you messages to your new followers and encourage them to connect with you on multiple platforms. Plus, don’t forget to include a link to your Facebook Page in your signature.
All of these don’t require much time or effort on your part and can be switched out easily; yet this tactic can prove to be a powerful way to increase the visibility of your Facebook page. Why not leverage an already existing follower base you’ve worked so hard to earn?
A quick word of advice: if you do decide to implement this tip, it becomes especially important to make sure you’re posting different content on different platforms. It’s a great strategy to use either way: give your existing followers a reason to follow you on multiple platforms.
84 percent of people in 58 countries said they tend to believe word of mouth when deciding which business to give their money to. So, Facebook decided to get on the bandwagon and bring your friends’ recommendations, review sites, and local relevancy right to you with Facebook Place Tips.
Your Facebook page will be shown to people who are in the walking distance from your brick-and-mortar business location, meaning your chances of obtaining new customers are high.
Fill in as much information as possible by including the physical address of your business, phone number, website address, and any specialties your business is known for. This seems self-explanatory, but this crucial step often gets overlooked. Focus on mentioning your location and your offers a few times without overdoing it and looking like spam. Not only does this help potential customers find your business, consistent social media profiles often appear higher in search results.
Spend some time optimizing your Facebook page, plan great informational posts, and encourage positive reviews from an existing customer base. When you have a great page with lots of beautiful imagery and a high overall rating, your chances of winning new customers increase dramatically. Furthermore, if you try advertising using Facebook, my guess is that your chances increase further.
This is super important: if you have a mortar-and-brick business, work on your Facebook presence (if you haven’t done so already).
Earn the “Very Responsive” badge
Unfortunately, you can’t just turn this badge on, but the good news is that you can earn it by being responsive and social! Isn’t that what social media is about, anyway?
There is no shortcut for this tactic; however, if you strive to respond to all messages as soon as possible, you’ll earn it fairly quickly. Currently, you need your response rate to be 90 percent with an average response time of 15 minutes. If you can keep it up for just a week, the badge should be yours. However, you will lose it as quickly as you gained it if you won’t continue to be responsive.
I think this is a great competitive advantage. As consumers, we are looking to work with businesses that will be responsive and take care of us as quickly as possible. Contrary, we become suspicious of businesses that are not very responsive as it may imply issues down the road. The badge is displayed right below the cover photo, so it’s fairly prominent too.
As consumers, we are looking to work with businesses that will be responsive and take care of us as quickly as possible.
Want even more Facebook marketing resources?
Facebook Pixel is a little snippet of code that tracks actions on your site. You track how many people visited your site, what actions they took there (such as sign-ups or purchases) and whether they converted.
Besides the analytical part, Facebook Pixel is key to retargeting your audience, so you can create ads that will target your website visitors. You can specify time frame of when they visited your website, so you won’t be targeting people who viewed your website a year ago. For example, if you want to display retargeting ads to people who have visited your website in the last 5 days, you can specify the time period and Facebook will adjust the dates to include people who only been to your website in the last 5 days, so you’re annoying people with your ads. You can also target people who visited specific pages on your site. Say, you want to retarget people who have added things to cart, but have not purchased them. You can create whole funnels with Facebook Pixel by retargeting people at each stage in the funnel. Facebook retargeting advertising is a great way to increase retention, because it creates a sense of familiarity. You might be able to skew these people to sign up to your blog instead of someone else’s.
Plus, once you drop cookies (this is what Pixel essentially does), Facebook collects data and can create Lookalike audiences based on your website traffic, so you can find new potential clients and customers.
Facebook Live – you might love it, you might hate it, but it’s here to stay. Since Facebook is so big on Live videos right now, they are pushing those into more feeds, thus the organic reach for live videos is the highest thus far. Plus, anytime you go live, Facebook will notify all of your followers, further increasing your potential reach.
To take advantage of the reach, your videos don’t have to be long either – they can be as short as a minute. Drop in for a quick update, a special announcement, or just to catch up with your audience. If you’re comfortable with live broadcasting, you can host Q&A sessions or demos. Plus, once you’re done broadcasting, you can save a video, growing your multimedia content library on the platform. That way, even more people can watch your Live videos afterwards.
Facebook apps significantly improve Facebook business page usability and may help you a great deal in getting more subscribers, events attendees, or appointments. Think of what you’d like your Facebook to do for your business – is it to drive traffic to the website, get more sign-ups, or inquiries?
While Facebook has a lot of cool features on its own like scheduling posts, collecting analytics, leaving reviews, and creating polls, sometimes you want something just a bit more special. Here are some of the best apps that will definitely add up value to your Facebook page.
First things first, you’ll need to create custom tabs on your Facebook page. Custom tabs are arguably the best addition to an existing page, because they provide a great freedom of displaying what you want and incorporating your brand message into the overall presence. You can even install a mini-website on your page with the right custom tabs. Tab Foundry is a great app that will help you build custom tabs.
Some apps provide a way for users to make appointment right on your Business page, without the need of leaving Facebook. If you’re running a truly social company, try Schedule Now.
If you’re all about sales and leads, create a custom tab for email capture or contact forms. A majority of email service providers either have their own way of integrating with Facebook or you can use third-party integrations to get the job done. Most of the major email marketing solutions provide native integration for Facebook.
You can even create a storefront on your page. Shopify and WooCommerce both integrate with your website and help you feature your products on Facebook easily.
If you want a more subtle way of promoting your content, you can use apps for blogs and RSS feeds to bring the latest posts to a custom tab on Facebook. Try Dlvr.it. Also, there are lots of great scheduling apps that can help you automate the sharing process across different platforms. WooBox also makes it super easy to create a custom tab for Instagram, Pinterest, Twitter, and YouTube accounts, so you can display your latest activity on those platforms on Facebook as well.
Contests, promotions, sweepstakes
WooBox provides lots and lots of different possibilities for your page. For example, you can run contests and sweepstakes right on Facebook. Since the app is approved by Facebook, you can be sure it’s compliant with the network rules. Woobox also can act as a poll engine that can be very valuable for finding out your audience’s interests and preferences or feedback. You can even build quizzes to engage with your customers.
Settings for each individual app or the ability to remove them are accessible in the Settings tab on your page under Apps option. However, word of caution, not all apps are mobile-compatible and so some may not show up for mobile users. However, even those custom tabs that do show up on mobile devices will be subtle and won’t be right in the face of every single user to ruin their Facebook experience.
What Facebook business page tips and tricks do you have? Do you have other ideas or ways to improve Facebook business pages? Share in the comment section below or head over to Facebook to continue the conversation.
Thank you Sarah!
Awesome tips! I never thought of adding a description to my cover photo…going to do that asap!
Right? It is so simple to just upload cover photo and go on with your business, but this is the first thing people see on your page!
I love the “places” tips! Just like SEO on a webpage, it’s super important to optimize your social media platforms. Thanks for sharing!
Hi Mia, yes, that’s a great way to put it! If you own a local business, optimizing for your area is extremely important!
Wonderful, detailed information!
Thank you Kasey!