Lesya Liu for Fruition
I have 7 years of content development and digital marketing experience with a background in journalism and photography. I have a lot of first-hand experience with social media strategies, analytics and optimization, in addition to a deep understanding of the latest digital marketing trends.
3 years in healthcare, e-commerce B2B and B2C marketing
2 years in automotive B2C marketing
I started in digital marketing field in 2012, starting with ways to promote my own photography business to then interning at one of the premier art institutions in the nation to consulting small and emerging 6-figure brands — including some crowdfunding successes and Shark Tank appearances.
I have doubled social followers for multi-million dollar companies, used Instagram to capitalize on major television appearances, and helped small local businesses put their presence on the map.
I’m a seasoned digital marketing blogger with a 20000+ follower base across the web.
Most recently
Created all digital assets and paid social campaigns surrounding ABC's Shark Tank appearance
Developed and managed paid social campaigns surrounding 2 Kickstarter crowdfunding campaigns that met funding goals in 24 hours
Manage 4- and 5-figure digital marketing budgets for Facebook, AdWords, Bing, Instagram, Programattic campaigns
Develop, test and optimize digital funnels for B2B leads as well as B2C e-commerce
Created Instagram profiles, increased Instagram follower base to 10,000 followers in under a year
Conceptualize, implement and manage advertising campaigns on Youtube, Pinterest, LinkedIn
people reached on Facebook in 2016
people reached on Facebook in 2017
people reached on Facebook in 2018
Most recent Facebook ad campaigns
*2019 Kickstarter campaign promotion to cold audiences (reached Kickstarter funding goal in a day).
*Traffic campaigns to cold audiences; lead campaigns to warm audiences.
Skills
- Facebook and Instagram advertising 90%
- Google Analytics and Tag Manager 86%
- AdWords and Youtube advertising 85%
- Pinterest and LinkedIn advertising 83%
- A / B testing 86%
- Adobe Creative Suite 90%
- Landing page builders and/or WordPress 90%
- Funnel optimization 79%
- Copywriting and marketing communications 85%
- Working knowledge of HTML; CSS 65%
