Lesya Liu for Fruition

I have 7 years of content development and digital marketing experience with a background in journalism and photography. I have a lot of first-hand experience with social media strategies, analytics and optimization, in addition to a deep understanding of the latest digital marketing trends.

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3 years in healthcare, e-commerce B2B and B2C marketing

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2 years in automotive B2C marketing

I started in digital marketing field in 2012, starting with ways to promote my own photography business to then interning at one of the premier art institutions in the nation to consulting small and emerging 6-figure brands — including some crowdfunding successes and Shark Tank appearances.

I have doubled social followers for multi-million dollar companies, used Instagram to capitalize on major television appearances, and helped small local businesses put their presence on the map.

I’m a seasoned digital marketing blogger with a 20000+ follower base across the web.

Most recently

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Created all digital assets and paid social campaigns surrounding ABC's Shark Tank appearance
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Developed and managed paid social campaigns surrounding 2 Kickstarter crowdfunding campaigns that met funding goals in 24 hours
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Manage 4- and 5-figure digital marketing budgets for Facebook, AdWords, Bing, Instagram, Programattic campaigns
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Develop, test and optimize digital funnels for B2B leads as well as B2C e-commerce
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Created Instagram profiles, increased Instagram follower base to 10,000 followers in under a year
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Conceptualize, implement and manage advertising campaigns on Youtube, Pinterest, LinkedIn

people reached on Facebook in 2016

people reached on Facebook in 2017

people reached on Facebook in 2018

Most recent Facebook ad campaigns

*2019 Kickstarter campaign promotion to cold audiences (reached Kickstarter funding goal in a day).

*Traffic campaigns to cold audiences; lead campaigns to warm audiences.

Skills

  • Facebook and Instagram advertising 90% 90%
  • Google Analytics and Tag Manager 86% 86%
  • AdWords and Youtube advertising 85% 85%
  • Pinterest and LinkedIn advertising 83% 83%
  • A / B testing 86% 86%
  • Adobe Creative Suite 90% 90%
  • Landing page builders and/or WordPress 90% 90%
  • Funnel optimization 79% 79%
  • Copywriting and marketing communications 85% 85%
  • Working knowledge of HTML; CSS 65% 65%

Publications

Entrepreneur Magazine Contributor

Social Media Examiner Contributor

Yahoo Finance Article