Instagram seems deceptively easy, especially when you are just starting out. It seems like all you have to do here is snap a photo, slap some caption on it, insert a few hashtags. Your work here is done, right? Wrong. While this may be a perfectly sound strategy for...
Do you ever hit a writer’s block? Do you ever log in to Facebook or Instagram, and then proceed to blankly stare at the screen, straight out of ideas on what to post? Well, here is the solution to the problem: create a social media editorial calendar. Personally, I...
At the rise of social media marketing, the page likes count was all the hype. Obviously, the better the product, or the popular the person is, the more followers they’d get. It all makes sense on the basic level. Yet, these days the hype has shifted from likes...
