Long gone are the times when Instagram was a platform for teenagers to publish images with pseudo-vintage filters. Businesses, especially small and creative companies, should definitely take Instagram into consideration when deciding where to spend their time and...
Since I spend so much time online, I can’t help by notice that a lot of business owners, and especially those who are just starting out in the digital space, assume that Instagram, and any social media for that matter, is free. I might ruffle some feathers with...
Until recently, Instagram was a pretty self-contained network that didn’t allow for any interaction outside it, except for a link in the bio. With the introduction of ads, the situation has changed a little, but Instagram remains somewhat closed off compared to...
Social media provides a great way of discovering new customers and being discovered by them. The majority of your efforts on social media should lead to creating leads. However, it’s a bit challenging with Instagram because the network is pretty self-enclosed. You get...
Why only advertise on Facebook if you now can take advantage of Instagram capabilities as well? Marketers witnessed the power of Instagram for years, so when advertising features finally rolled out, they were very welcome. So how do you create Instagram ads using...
