I have covered the basics of Facebook Ads Manager, and now you feel very confident after giving it a few tries. You are ready to create ads in Facebook Power Editor!
You know everything about the features like custom and lookalike audiences, and conversion pixels, yet you want even more cool features. You’re want the advanced capabilities!
How to use Facebook Power Editor?
You can access Facebook Power Editor in the Ads Manager page and clicking on Power Editor in the top menu, or by typing in https://www.facebook.com/ads/manage/powereditor.
All of your previous ads created in Ads Manager will be accessible through Power Editor, and vice versa. How convenient is that?
You can start your new campaign by duplicating these or starting from scratch. Navigation tabs include Campaigns, Ad Sets or Ads – no surprises there. Click between them to get a feel for navigation and options under each tab. Highlight what you want to delete and click the trash can icon. By clicking on the icon that looks like two boxes together, you can duplicate campaigns, ad sets or ads.
Watch the video for a start-to-finish process creating Facebook ads in Power Editor.
The pros of using Facebook Power Editor
It used to be that Power Editor was only for “the pros,” was not super intuitive, and had way more capabilities that Ads Manager. However, in the recent years Ads Manager really caught up to Power Editor in terms of its capabilities. Power Editor, however, still has lots of cool benefits, including:
If you have multiple ads or ad sets you’d like to edit in the same way, you can select all of them and apply a change to all of them simultaneously. Say, you’re A / B testing different images on ads but text and final URL stays the same, you can simply paste that into an editing window to apply changes to all of them at once. Let me be clear though: when you do edit multiple ads or ad sets simultaneously, they will all have the same value for the field you’re pasting it in.
Make changes live at once:
If for some reason you want multiple campaigns or ads go live at the same time, Power Editor allows you to work on multiple campaigns, ad sets, and ads and then by clicking the button that says “Review Changes,” it’ll be all submitted to Facebook for review at once. This might come in handy if you’re not so sure on the audience or creative just yet, so you can work on it without the need to go back and forth and submit multiple reviews.
Power Editor allows for keyboard shortcuts:
If you love using shortcuts for eve-ry-thing, you’ll be pleased with Power Editor’s ability to quickly switch between tabs. It’s a nice add-on.
Alt + 1 – Navigate to campaigns.
Alt + 2 – Navigate to ad sets.
Alt + 3 – Navigate to ads.
Ctrl + Y – View insights charts for your selected campaigns, ad sets or ads.
Ctrl + U – Open editing for your selected campaigns, ad sets or ads.
Ctrl + I – View activity history for your selected campaigns, ad sets or ads.
Ctrl + R – Review all changes.
Ctrl + P – Open duplication with variables in guided creation.
Ctrl + D – Quick duplication for your selected campaigns, ads set or ads.
Ctrl + Shift + D – Open duplication for selected campaigns, ads set or ads.
Ctrl + Shift + C – Open “Export as Text” dialog for selected campaigns, ads set or ads.
Ctrl + Shift + SLASH – Show all available keyboard shortcuts.
It used to be that Power Editor was only for “the pros,” was not super intuitive, and had way more capabilities that Ads Manager.
Facebook Power Editor guide
Now that you know what Power Editor is, you are ready to create your first campaign.
Power Editor looks a bit more intimidating at first, but if you have experience with Ads Manager, you’ll find your way relatively quickly.
As with advertising using Facebook Ads Manager, an ad consists of three levels – campaign, ad set and ad.
Name the Campaign, Ad Set and Ad something meaningful for the ease of navigation.
Objectives are set at the campaign level.
Audience, budget and schedule are set at the ad set level.
Individual ad’s creative tweaks like text and images are drafted at the ad level.
Click “Create Campaign” button to create a new ad. As with Ads Manager, you can also select an existing campaign and click “Duplicate.”
“Create Campaign” window will appear asking you to name the campaign, ad set and ad. This is a bit different from Ads Manager where you name things as you go along, step-by-step. So, first we will name our assets pertaining to this new campaign. (However, you can choose to skip this step and define those later.)
You will also have to set your objective and the buying type to Auction or Fixed Price. Next, create an ad set by defining your target audience, schedule, placement and budget. Any ad under the ad set will use the setting you define at the ad set level. If this is not what you’d like it to do, create a new ad set with different settings.
At the ad level, you’re creating text, link description, image, and so on.
Side note: Error messages won’t go away until all of the fields are completed, so don’t let them distract you.
If you’d like to set up multiple ad sets and/or ads, continue duplicating or adding new assets until you’re happy.
When you’re happy with the look and the settings of your campaign(s), click “Upload Changes” button. Your ads are not running until you get a notification from Facebook saying that your ad has been approved. After the approval process is completed, your ads will start running right away or at the time specified by you.
As said before, you can access and edit uploaded ads from the Ads Manager. You can also use Ads Manager for reporting.
Advertising using Facebook Power Editor may look daunting at first, but once you get a hold of the process, you’ll be on your way to creating amazing and effective campaigns!
Was this Facebook Power Editor guide helpful? Let me know in the comment section below or head over to Facebook to continue the conversation.
Download Facebook advertising guide and other Facebook marketing-related materials.